Our Philosophy

Here’s what we’re all about

We believe that everybody wants to be a good person. Sure, there are psychopaths, politicians, and low country copper bandits who don’t have a shred of kindness in their slime-encrusted souls, but we think that most people genuinely want to make the world a better place.

Unfortunately, it can be hard to figure out where to start. There are hundreds of charities all vying for your attention (and cash) and it’s easy to get overwhelmed. We want to fix that. Our plan is to deliver a set of simple, easy ways to get out and make positive change in the real world. We’re here to make being a better person more fun and less daunting.

We also believe in the power of social media to mobilize people and spread ideas. Sure, we’re terrified by the harm it can do, but we think harnessing that power to incentivize getting out into the world and doing good deeds is a solid way to offset that harm. That’s why we pester you to share the GooderDeeds you do with your friends and followers. We know online humblebragging is kind of gross, but we think it’s worth it.

In case you haven’t noticed, this project has a bit of a comedic bent. That doesn’t mean we don’t take this stuff seriously – we definitely do. We just think a little bit of levity and self-awareness can go a long way toward getting people engaged and avoiding the self-righteousness that so often plagues communities that try to make positive change. Plus, funny stuff gets spread around the Internet way faster than dickish holier-than-thou campaigns to save the world.

How We Choose Our Deeds

We try to make them good, we promise

We think that at our core, we all want the same things: happy, healthy, safe people living on a happy, healthy, safe planet. We may disagree about how to get there, but we don’t think those disagreements should get in the way of us getting off our asses and doing stuff. It’s our belief that spending too much time squabbling about how we’re making the world better detracts from actually making it better.

We want the things we ask you to do to be somewhat unassailable, so we aligned all of our GooderDeeds with the UN’s 17 Sustainable Development Goals. In short, they aim to “end poverty, protect the planet, and ensure prosperity for all.” That’s pretty hard to argue with (please don’t take that as a challenge).

In case you haven’t figured this out, GooderDeeds is not a political entity. We’re not trying to change how you vote or shame you for your party preference. However, we know that some (though probably not many) of the GooderDeeds we send you might be at odds with your personal beliefs. If you disagree with the ways our partners get things done, don’t do them! We’ll never make you support organizations you don’t want to – we’re not your dads. And if you really disagree with any of our GooderDeeds, we want to you to tell us. We’re always trying to make this project better, and honest feedback is an important part of that.

What we’re getting out of this

We’re going to be honest here

Besides the aforementioned sweet sweet endorphins we get from helping people, we also want this project to be self-sustaining. Domains, server space, email marketing, all cost money. Plus, this thing takes a bunch of our time and we want to be a least a little compensated.

To that end, we try to partner with companies that will pay us small finders fees when we recommend them to you. We’re not getting rich over here, just incentivizing ourselves to keep working on this.

And while we do want this to make a little money, we promise we’ll never sell your data. But come on, it’s largely worthless and hackers are already selling it on the darkweb anyway.